Netflix New Offers: Growing And Offering New Products To Please
By Diana Perkins on December 15, 2010, 11:45 am
“TV content continues to be extremely popular with our members, and we believe that they will be delighted with the expanding list of critically acclaimed and popular TV series available to watch instantly,” said Kelly Merryman, vice president of content acquisition for Netflix.
Added To Standard And Poor’s
Netflix has been added to Standard & Poor’s S&P 500 index, which lists large-cap public companies, mostly from the U.S. Netflix offers subscribers DVD movies through the mail, and is now broadening by being able to download movies from its Web site for users. Netflix’s new prominence depicts how rapidly the 21st Century’s media landscape is changing, seemingly overnight.
Changes
Why the changes? Our selection of TV episodes and movies available to stream has grown dramatically, and as a result most members want us to deliver unlimited TV episodes and movies two ways: streaming instantly over the internet plus DVDs by mail. The price increase will allow us to continue to offer the popular plan choice of unlimited TV episodes and movies streaming instantly along with unlimited DVDs. The new plan, which does not include DVDs, is a great option for the increasing number of members who only want to watch instantly. The $7.99 a month price reflects no DVD shipping costs on this plan.
Growing
Netflix is big. And growing. But to continue that march forward, they’re going to need to keep finding new and better content to offer to consumers. Word now is that the company is willing to pay somewhere between $75,000 and $100,000 per episode of television shows.
More Success
Said Ted Sarandos, chief content officer for Netflix: ”Netflix has a long and successful history working with Peter Schlessel and Bob Berney, and I have long admired Graham King’s amazing production success with movies like ‘The Departed’ and ‘Blood Diamond,’ which are among the most watched and highly rated movies of all time by Netflix members. We are thrilled to be in business with these proven tastemakers and entertainment business leaders.”
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