Pepsico To Fortify Michelle Obama’s Kids Healthcare Obesity Plan

By Donald Griffith on March 17, 2010, 12:08 pm

The Pepsico Company (NYSE:PEP) has announced that it would like to follow Michelle Obama’s  plan to rid the United States of childhood obesity. The First Lady has called of the food and beverage industry to reduce the number of calories and fat that they put or leave in their products.

Pepsico Plans

In a recent statement, Pepsico revealed that it plans to discontinue placing sugary products in the primary and secondary schools across the globe. They stated that their goal was to accomplish the task by the year 2012. “We have long advocated for school settings to be made as conducive as possible to promote health of students… (it) will serve as an important part of that mission, by expanding our offerings of low-calorie and nutritious beverages,” PepsiCo CEO said.

The company went on to further say that they will have their vendors, bottlers and third party people begin the planning as soon as possible. “We believe in commercial-free classrooms for children, and respect parent and school decisions around what beverages are made available during school hours.”

 

Coca-Cola

Prior to the Pepsico announcement Coca-Cola (NYSE:KO ) had already revealed that it had plans to comply with Michelle Obama’s request for her child obesity plan. Coke said that their plan would be fully compliant by the year 2013.

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