Ronald McDonald Under Attack From Obesity Groups

By Julie Smith on April 4, 2010, 6:43 am

Do you remember Joe Camel – the former icon for tobacco. Maybe not. A watchdog group got rid of him. Now there is a man in a clown suit. He usually is dressed in yellows and reds. He goes by the name of Ronald – Ronald McDonald that is. Yes, there is a watchdog group out there who wants Ronald out of the picture. The group, known as Corporate Accountability International, is making plans to give Ronald a retirement party. The group has released a report saying, “We’re not loving it.” Their goal is to get Ronald out of the picture. They also want McDonalds (NYSE:MCD) to take a look at their unhealthy foods being offered to children.

They Say Ronald Hooks Children On Unhealthy Food

They say that Ronald McDonald has done a lot of wrong to children for almost 50 years. They accuse the fast-food restaurant of hooking children on unhealthy food causing all kinds of diet-related sicknesses. A spokeswoman for the group says, “Ultimately the report makes the case that it’s time that McDonald’s stop directing fast food to kids. Really, Ronald deserves a break and so do we.”

 

The Group Plans To Hold Events Outside Of McDonald’s Throughout The Country

The group has some lofty plans. They intend to hold ‘events’ outside of McDonald’s Their plan is not just a few McDonald’s. They plan to hold their events throughout the country. Their goal is to stop using Ronald. They say that Ronald makes children “vulnerable to manipulations to marketing,” according to their report. It states that McDonald’s is turning the children on to “junk food” at the age when obesity rates have soared in childhood. Has anyone warned Jack? He will not have much protection in his box if they come after him.

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